![](https://pro2-bar-s3-cdn-cf.myportfolio.com/240601a5a2d7f2164513a3070ceeff5a/b097afcb-9147-47f6-99c7-03dac97941fe_rw_1920.png?h=1d8438d1a5b3c0498e5db707baaef56f)
DESCRIPTION
H&M is a world-renowned clothing-retail company founded in Sweden, with stores throughout the world. With this annual report my goal was to create a layout design which functioned as a simple outline of the financial year, while maintaining an aesthetic value which felt like the H&M experience. I implemented the H&M look by first inviting the viewer in with the vibrant red H&M logo against the white cover. This mirrors the look of the H&M storefront. Inspired by the company’s clothing palettes and print materials, I used sophisticated earthy tones combined with black typography and white paper to create a feeling of class and elegance.
CLIENT
Myers School of Art, Typography 4
ROLE
Art Director, Designer
TECHNIQUE
InDesign, Photoshop
YEAR/MEDIUM
Spring 2019; Print
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/240601a5a2d7f2164513a3070ceeff5a/7e040f02-7aa2-49c8-ae30-aa2258266fa8_rw_1920.png?h=ef3468131577a59aee26e0780fe8209f)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/240601a5a2d7f2164513a3070ceeff5a/dd94dd69-43df-45a1-a6cc-b97c5c84e4b7_rw_1920.png?h=d53fd031c17bdb20fc8143b72f6af93f)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/240601a5a2d7f2164513a3070ceeff5a/5365b0de-f4dd-4a48-9fdd-a3f8cbb4cde5_rw_3840.png?h=99c11df852f74410fa830e47fd45a04e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/240601a5a2d7f2164513a3070ceeff5a/7e95510c-4bfc-4b3e-bd30-d7260bae2765_rw_3840.png?h=5c9bc76d1476c3e88fd500b0dc08863f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/240601a5a2d7f2164513a3070ceeff5a/bfcd0baa-81bb-4564-a7b0-4025037348ac_rw_1920.png?h=eafadd573cf9aada5956739332f25731)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/240601a5a2d7f2164513a3070ceeff5a/e7482e3a-8b98-4442-b59d-7c2b3b02a767_rw_1920.png?h=a6f44216c4dc8fb91f6316a8644f9a69)