H&M is a world-renowned clothing-retail company founded in Sweden, with stores throughout the world. With this annual report my goal was to create a layout design which functioned as a simple outline of the financial year, while maintaining an aesthetic value which felt like the H&M experience. I implemented the H&M look by first inviting the viewer in with the vibrant red H&M logo against the white cover. This mirrors the look of the H&M storefront. Inspired by the company’s clothing palettes and print materials, I used sophisticated earthy tones combined with black typography and white paper to create a feeling of class and elegance.
Myers School of Art, Typography 4
Art Director, Designer
Spring 2019; Print